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Diamond News Broadcast

Take Steps Now to Improve Retail and Brand Outreach for 4Q11
Sep 14, 2011 2:30 PM   By Rapaport News
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In the Rapaport weekly news broadcast for September 7, we addressed how online retailers should prepare for the all-important Christmas shopping season, and this week the news team brings retailers and diamond brands important tips on how to reach out, real-time, to shoppers in an effort to improve face-to-face store sales.  Pam Danziger, the president of Unity Marketing and expert on the shopping habits of wealthy consumers, says that Christmas 2011 will be a challenge for  brands and retailers who do not develop partnerships, think creatively in their stores, train employees on salient talking points and build awareness in their local communities to bring in shoppers. Demand for jewelry is strong enough even though spending is flat quarter-to-quarter, she said, and with unlimited choices for shoppers to find jewelry --online, on television etc.-- retailers and diamond marketers must tell their unique story to stand out in the overcrowded marketplace nowadays.  Danziger will be hosting a fee-based webinar on September 15 with a focus on fourth-quarter expectations, ‘’What Trends in the Luxury Market Will Impact My Business This Fourth Quarter Shopping Season?’’ which can be accessed by registering at www.unitymarketingonline.com.
Tags: christmas, danziger, Jewelry, luxury, pam, preparation, Rapaport News, retail, sales, Shopping, stores, strategy
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