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Shree Ramkrishna Unveils New Diamond Collection

Fancy-shape diamonds in collection allow for diverse combinations.
Jun 4, 2010 7:32 PM   By SRK
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Press Release: Shree Ramkrishna Export unveiled a stunning collection of fancy-shape diamonds at the JCK Las Vegas show today.

Keeping in mind the universal look and appeal, the entire range is being specially manufactured based on two important criteria: the shape of the diamonds and the bow-tie effect. The fancy-shape diamonds will be an addition to the already existing traditional, round-brilliant shape that SRK has perfected. The fancy- shape collection will consist of excellently cut cushions, princess, marquises, hearts, pears, etc., which will reveal varying degrees of the bow-tie effect, showcasing the diamond’s brilliance, fire and scintillation. 

Rahul Dholakia, the managing director of Shree Ramkrishna Export, said, “To offer a larger selection to our customers, we extended our collection to include fancy shapes in addition to traditional large stock of pique (PK) goods. Unlike the popular round-brilliant cuts, shape is personal, so there is a great deal of subjectivity in defining the beauty of fancy cuts. The proportions for fancies are as unique as the individual who chooses to wear them. Fancy-shape diamonds allow for diverse combinations that make for beautiful and brilliant stones.”

About Shree Ram Krishna Export
Shree Ramkrishna Export is India’s foremost manufacturer of loose diamonds and jewelry, leading the industry based on many parameters, such as technological superiority, experience, meticulousness, innovation, consistently reliable excellence and, most importantly, the core values of integrity and transparency. Founded in 1976 by Govind Dholakia, who began his career as an artist, today, Shree Ramkrishna Export is a company with 5,000 employees and affiliates spread across the U.S., Belgium, Israel, China and Hong Kong. Shree Ramkrishna Export, a member of the Gems and Jewellery Export Promotion Council (GJEPC) of India, is an ISO 9001-2008 certified company. Every diamond processed at SRK Export is in compliance with the Kimberly Process Certified Scheme (KPCS). In addition, the company has been acknowledged with the Diamond Trading Company's (DTC) "Accredited Business” program status for meeting the same stringent De Beers Best Practice Principles (BPP) requirements as DTC sightholders. Visit the company website at www.srkexport.com

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Tags: Belgium, China, Compliance, De Beers, DTC, Hong Kong, India, Israel, JCK, Jewelry, Sightholders, SRK
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