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Alex Popov
WDM Names Seven New Retail Members
Seven retailers have joined the World Diamond Mark (WDM)roster of authorized diamond dealers, enabling them to carry the scheme’ssymbol while committing to its code of practices.The new members of the WDM, the marketing effort of theWorld...
Retail Jul 11, 2017 Rapaport News
Cartier video commercial The Proposal June 2017
Cartier Releases New ‘The Proposal’ Films
Cartier has followed up on its acclaimed “The Proposal”commercials by publishing two new videos on social media this week. The clips tell two separate stories of couples who meetby accident and — spoiler alert — develop a relationship...
Retail Jun 21, 2017 Rapaport News
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace theDiamond Producers Association (DPA)’s new range of still advertisements, as partof the organization’s campaign to associate diamonds with love.The DPA launched this new phase of its marketing...
Marketing Jun 07, 2017 Rapaport News
Forevermark Jewelry
Forevermark Ads to Refocus on Women
Forevermark will target female buyers in its holiday-seasonmarketing campaign this year, following a sharp shift in the way consumers acquiretheir jewelry.Self-purchasing by single and married women has increasedalmost 50% in the past decade, and grew...
Marketing Jun 05, 2017 Rapaport News
DPA
DPA Hikes Annual Budget to $57M
The Diamond Producers Association (DPA) has increased itsbudget more than fourfold, enabling the marketing body to expand its activitiesin the second half of this year.The DPA’s directors have approved $57 million of funding...
Marketing Jun 05, 2017 Rapaport News
Sally Morrison
Sally Morrison to Receive Top GEM Award
Jewelers of America (JA) will honor high-profile diamondmarketing consultant Sally Morrison with a lifetime-achievement prize at itsGEM Awards ceremony next year.The accolade goes to individuals who have “accumulated acareer’s worth of contributions to the fine jewelry...
Marketing Jun 04, 2017 Rapaport News
Charlize Theron Scars 2017
Lucara Diamonds Shine at Oscars
Charlize Theron stole the attention of jewelry observers at Sunday’sAcademy Awards with a mammoth pair of earrings featuring diamonds from theKarowe mine in Botswana.The actress attended the Oscars ceremony in Hollywood wearingChopard diamond drop earrings with...
Mining Feb 28, 2017 Joshua Freedman
Jewelry
ALROSA to Start Branded Diamond Marketing
ALROSA isplanning to launch marketing programs promoting Russian-mined diamonds, chiefexecutive officer Andrey Zharkov said Monday.Thecompany will run pilot programs in key markets this year, marking the firsttime it is engaging in direct marketing of its own,...
Marketing Feb 14, 2017 Avi Krawitz
JeanMarcLieberherr
DPA to Scrutinize Synthetic Detection Machines
The Diamond Producers Association (DPA) plans to audit syntheticsdetectors to help the industry navigate its way around the broad choice ofmachines available on the market.The group is laying the groundwork for an independentlaboratory that will...
Technology Feb 08, 2017 Joshua Freedman
Lady Gaga Tiffany Super Bowl advertisement
Lady Gaga to Star in Tiffany’s First Super Bowl Ad
Tiffany & Co. said Lady Gaga will appear in its debut Super Bowl commercial on Sunday.The 60-second clip features the singer speaking unscripted abouther lifelong passion for the brand, Tiffany said. While...
Marketing Feb 05, 2017 Rapaport News
Brandee Dallow
Rio Tinto to Close New York Marketing Base
Rio Tinto Diamonds will shut its North American sales andmarketing office as part of a cost-cutting exercise.The New York representative base, which was set up as a gateway tothe lucrative U.S. retail sector, will be closed in the...
Marketing Jan 31, 2017 Rapaport News
DPA
Diamond Marketing Body Seeks Cash Injection
The Diamond Producers Association (DPA) plans to increaseits annual budget to $60 million from $6 million by asking members forbigger contributions, Bloomberg reported.The industry’s marketing body is looking to step up effortsto make diamonds appeal to younger consumers,...
Marketing Jan 19, 2017 Rapaport News
Chosen screenshot Jared signet
Signet’s ‘Chosen’ Brand Now in All Jared Stores
Signet Jewelers rolled out a diamond tracking service to allJared stores last month, targeting customers who prefer to see a diamond’shistory.The ‘Chosen Diamond’ scheme shows customers a diamond’sjourney from rough stone to finished product. Signet started...
Retail Nov 23, 2016 Rapaport News
Tiffany holiday ad 2016
Holiday Ads Give Contrasting Messages
Forevermark, Tiffany & Co and Kay Jewelers have all released video commercials ahead of the holiday season, showing contrasting approaches to entice consumers.Forevermark launched its campaign promoting the ‘Ever Us’two-stone collection, featuring a video...
Marketing Nov 13, 2016 Rapaport News
Real is Rare video Nick Cannon
DPA Publishes New Video to Lure Millennials
The Diamond Producers Association (DPA) released a short documentaryentitled “Why Real is Rare” that explores how and when couples realize theirconnection has become a commitment.The video is the latest move in the DPA’s marketing campaign...
Marketing Nov 03, 2016 Rapaport News
DPA video
DPA Campaign Focuses on Imperfect Relationships
The Diamond Producers Association (DPA) launched anadvertising campaign that breaks with tradition by featuring imperfectrelationships and emphasizing “real” and “precious” human connections.The group released two “provocative” commercials telling thestory of couples on life...
Marketing Oct 09, 2016 Rapaport News
Christopher Zoettl Designer Diamonds
WDM Approves First European Retailer
Germany’s Designer Diamonds has become the first retailjeweler in Europe to join the World Diamond Mark (WDM) Authorised DiamondDealer program.The company specializes in engagement and wedding rings,operating a store at its headquarters in Munich and two...
Marketing Sep 04, 2016 Rapaport News
JeanMarcLieberherr
CIBJO Panel to Discuss Marketing to Millennials
The World Jewellery Confederation (CIBJO) and Fiera diVicenza will hold a seminar on marketing to millennials at the VICENZAORO showin Italy in September.Speakers at the panel discussion will include Jean-MarcLieberherr, chief executive of the Diamond Producers Association;...
Marketing Aug 31, 2016 Rapaport News
IGI Lab
IGI Launches Radio Ad Campaign
TheInternational Gemological Institute (IGI) will target millennials in a seriesof radio commercials on the importance of reliable diamond reports.Theadvertisements will feature in five radio spots in select markets fromSeptember 6 to the end of the year on iHeartMedia, which reaches...
Marketing Aug 30, 2016 Rapaport News
Richard Lennox Macy's
Veteran Diamond Marketer Joins Macy’s
Macy’s hired former De Beers and Zales marketer RichardLennox as the department-store chain’s chief marketing officer, effectiveSeptember 15.The move comes after Macy’s announced plans to improve the quality of the jewelry it offers and improve...
Retail Aug 21, 2016 Rapaport News
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