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De Beers empowers women
De Beers Pledges to Empower Women
De Beers has partnered with the United Nations to support theadvancement of women in the company and across areas of life its operations affect.As a UN Women partner, De Beers has pledged to invest $3million in empowering women in diamond-producing countries,...
Marketing Sep 24, 2017 Rapaport News
Women self-buying jewelry
De Beers Marketing Targets Women
De Beers is changing its messaging this holiday season byconcentrating on women’s empowerment in its upcoming advertising campaign.“Historically, De Beers ads focused on a man gifting adiamond to a woman to express his appreciation for her as a mother or wife orgirlfriend,” said...
Marketing Sep 14, 2017 Avi Krawitz
Gemfields rough emerald 140
Gemfields Moves Sales Division to London
Gemfields is closing its New York marketing operation andmoving it to London as part of restructuring efforts, the colored-gemstoneminer has said.As a result, industry veteran Sally Morrison — Gemfields’ directorof sales and marketing for the Americas — is leaving...
Gemstones Sep 05, 2017 Joshua Freedman
Sergey Ivanov
Alrosa Chief Joins DPA Board
Alrosa president Sergey Ivanov has joined the board of theDiamond Producers Association (DPA), the Russian miner said Monday.Ivanov will join CEOs and other senior executives from majordiamond-mining companies on the board, taking...
Marketing Sep 04, 2017 Rapaport News
De Beers Diamond Jewellers
De Beers Hikes Marketing Budget to $140M
De Beers will put more than $140 million into marketing this year, its biggest spend since 2008, the company said Tuesday.The increased investment willbe focused on raising consumer demand for diamond jewelry...
Marketing Aug 29, 2017 Rapaport News
DPA diamond Hearts on Fire ice cream cone
DPA: US Women Seek Long-Term Value in Diamonds
Most US millennial women view their diamond jewelry as an investment, according to a recent survey that noted a rise in the trend of self-purchasing.The poll, which KRC Research conducted on behalf of the Diamond Producers Association (DPA), found that...
Marketing Aug 16, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role nowthat the miner has acquired its namesake retail chain.Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations,...
Marketing Aug 07, 2017 Joshua Freedman
Lining up for IIJS India show July 2017
GJEPC Calls for DPA Budget Hike to $100M
TheDiamond Producers Association (DPA) needs to boost its internationalmarketing budget sharply next year, Praveenshankar Pandya, head of India’s Gem &Jewellery Export Promotion Council (GJEPC), said.“We[the industry] need at least $100 million next year...
Marketing Jul 27, 2017 David Brough
Alex Popov
WDM Names Seven New Retail Members
Seven retailers have joined the World Diamond Mark (WDM)roster of authorized diamond dealers, enabling them to carry the scheme’ssymbol while committing to its code of practices.The new members of the WDM, the marketing effort of theWorld...
Retail Jul 11, 2017 Rapaport News
Cartier video commercial The Proposal June 2017
Cartier Releases New ‘The Proposal’ Films
Cartier has followed up on its acclaimed “The Proposal”commercials by publishing two new videos on social media this week. The clips tell two separate stories of couples who meetby accident and — spoiler alert — develop a relationship...
Retail Jun 21, 2017 Rapaport News
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace theDiamond Producers Association (DPA)’s new range of still advertisements, as partof the organization’s campaign to associate diamonds with love.The DPA launched this new phase of its marketing...
Marketing Jun 07, 2017 Rapaport News
Forevermark Jewelry
Forevermark Ads to Refocus on Women
Forevermark will target female buyers in its holiday-seasonmarketing campaign this year, following a sharp shift in the way consumers acquiretheir jewelry.Self-purchasing by single and married women has increasedalmost 50% in the past decade, and grew...
Marketing Jun 05, 2017 Rapaport News
DPA
DPA Hikes Annual Budget to $57M
The Diamond Producers Association (DPA) has increased itsbudget more than fourfold, enabling the marketing body to expand its activitiesin the second half of this year.The DPA’s directors have approved $57 million of funding...
Marketing Jun 05, 2017 Rapaport News
Sally Morrison
Sally Morrison to Receive Top GEM Award
Jewelers of America (JA) will honor high-profile diamondmarketing consultant Sally Morrison with a lifetime-achievement prize at itsGEM Awards ceremony next year.The accolade goes to individuals who have “accumulated acareer’s worth of contributions to the fine jewelry...
Marketing Jun 04, 2017 Rapaport News
Charlize Theron Scars 2017
Lucara Diamonds Shine at Oscars
Charlize Theron stole the attention of jewelry observers at Sunday’sAcademy Awards with a mammoth pair of earrings featuring diamonds from theKarowe mine in Botswana.The actress attended the Oscars ceremony in Hollywood wearingChopard diamond drop earrings with...
Mining Feb 28, 2017 Joshua Freedman
Jewelry
ALROSA to Start Branded Diamond Marketing
ALROSA isplanning to launch marketing programs promoting Russian-mined diamonds, chiefexecutive officer Andrey Zharkov said Monday.Thecompany will run pilot programs in key markets this year, marking the firsttime it is engaging in direct marketing of its own,...
Marketing Feb 14, 2017 Avi Krawitz
JeanMarcLieberherr
DPA to Scrutinize Synthetic Detection Machines
The Diamond Producers Association (DPA) plans to audit syntheticsdetectors to help the industry navigate its way around the broad choice ofmachines available on the market.The group is laying the groundwork for an independentlaboratory that will...
Technology Feb 08, 2017 Joshua Freedman
Lady Gaga Tiffany Super Bowl advertisement
Lady Gaga to Star in Tiffany’s First Super Bowl Ad
Tiffany & Co. said Lady Gaga will appear in its debut Super Bowl commercial on Sunday.The 60-second clip features the singer speaking unscripted abouther lifelong passion for the brand, Tiffany said. While...
Marketing Feb 05, 2017 Rapaport News
Brandee Dallow
Rio Tinto to Close New York Marketing Base
Rio Tinto Diamonds will shut its North American sales andmarketing office as part of a cost-cutting exercise.The New York representative base, which was set up as a gateway tothe lucrative U.S. retail sector, will be closed in the...
Marketing Jan 31, 2017 Rapaport News
DPA
Diamond Marketing Body Seeks Cash Injection
The Diamond Producers Association (DPA) plans to increaseits annual budget to $60 million from $6 million by asking members forbigger contributions, Bloomberg reported.The industry’s marketing body is looking to step up effortsto make diamonds appeal to younger consumers,...
Marketing Jan 19, 2017 Rapaport News
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