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Diamond Marketing Body Seeks Cash Injection
The Diamond Producers Association (DPA) plans to increaseits annual budget to $60 million from $6 million by asking members forbigger contributions, Bloomberg reported.The industry’s marketing body is looking to step up effortsto make diamonds appeal to younger consumers,...
Marketing Jan 19, 2017 Rapaport News
Chosen screenshot Jared signet
Signet’s ‘Chosen’ Brand Now in All Jared Stores
Signet Jewelers rolled out a diamond tracking service to allJared stores last month, targeting customers who prefer to see a diamond’shistory.The ‘Chosen Diamond’ scheme shows customers a diamond’sjourney from rough stone to finished product. Signet started...
Retail Nov 23, 2016 Rapaport News
Tiffany holiday ad 2016
Holiday Ads Give Contrasting Messages
Forevermark, Tiffany & Co and Kay Jewelers have all released video commercials ahead of the holiday season, showing contrasting approaches to entice consumers.Forevermark launched its campaign promoting the ‘Ever Us’two-stone collection, featuring a video...
Marketing Nov 13, 2016 Rapaport News
Real is Rare video Nick Cannon
DPA Publishes New Video to Lure Millennials
The Diamond Producers Association (DPA) released a short documentaryentitled “Why Real is Rare” that explores how and when couples realize theirconnection has become a commitment.The video is the latest move in the DPA’s marketing campaign...
Marketing Nov 03, 2016 Rapaport News
DPA video
DPA Campaign Focuses on Imperfect Relationships
The Diamond Producers Association (DPA) launched anadvertising campaign that breaks with tradition by featuring imperfectrelationships and emphasizing “real” and “precious” human connections.The group released two “provocative” commercials telling thestory of couples on life...
Marketing Oct 09, 2016 Rapaport News
Christopher Zoettl Designer Diamonds
WDM Approves First European Retailer
Germany’s Designer Diamonds has become the first retailjeweler in Europe to join the World Diamond Mark (WDM) Authorised DiamondDealer program.The company specializes in engagement and wedding rings,operating a store at its headquarters in Munich and two...
Marketing Sep 04, 2016 Rapaport News
CIBJO Panel to Discuss Marketing to Millennials
The World Jewellery Confederation (CIBJO) and Fiera diVicenza will hold a seminar on marketing to millennials at the VICENZAORO showin Italy in September.Speakers at the panel discussion will include Jean-MarcLieberherr, chief executive of the Diamond Producers Association;...
Marketing Aug 31, 2016 Rapaport News
IGI Launches Radio Ad Campaign
TheInternational Gemological Institute (IGI) will target millennials in a seriesof radio commercials on the importance of reliable diamond reports.Theadvertisements will feature in five radio spots in select markets fromSeptember 6 to the end of the year on iHeartMedia, which reaches...
Marketing Aug 30, 2016 Rapaport News
Richard Lennox Macy's
Veteran Diamond Marketer Joins Macy’s
Macy’s hired former De Beers and Zales marketer RichardLennox as the department-store chain’s chief marketing officer, effectiveSeptember 15.The move comes after Macy’s announced plans to improve the quality of the jewelry it offers and improve...
Retail Aug 21, 2016 Rapaport News
Chow Tai Fook Store
Chow Tai Fook Unveils ‘4Ts’ Diamond Standard
Chow Tai Fook launched a ‘4Ts’campaign that enables customers to track the journey of a diamond from itssource as the Hong Kong-based jeweler bids to strengthen its brand.The ‘Ts’ stand for “traceable,transparent, truthful and thoughtful,” a spokesperson...
Retail Aug 15, 2016 Rapaport News
Bruce Cleaver De Beers
De Beers to Launch India Marketing Campaign
De Beers signed an agreement with India’s Gem &Jewellery Export Promotion Council (GJEPC) to run a marketing campaign duringthe nation’s key selling season this year.The memorandum of understanding is in line with the miner’s initiativesin the U.S....
Marketing Aug 08, 2016 Rapaport News
JA Names Spinel as New August Birthstone
Jewelersof America (JA), the U.S. trade body, is marketing spinel as an officialbirthstone for August.The newbirthstone, which comes in a variety of colors, was unveiled through a publicrelations and marketing campaign in print media, online platforms, socialmedia, radio...
Marketing Aug 01, 2016 Rapaport News
ja trade show
JA Targets TV to Boost Wedding Jewelry Sales
Jewelers of America (JA) said it willpromote silver and platinum wedding jewelry in more than 30 television shows inthe morning across the U.S. on Tuesday.The ‘JuneWedding Tour’ will showcase the work of 19 jewelrydesigners and aims to stimulate...
Marketing Jun 19, 2016 Rapaport News
Antwerp DNA campaign
Antwerp Says Diamonds Are ‘in our DnA’
Antwerp’s diamond industry is aiming to invigorate theBelgian city’s reputation as a global capital for the sector through a newcampaign.Entitled ‘Diamonds and Antwerp, it’s in our DnA,’ theinitiative celebrates more than 550 years during which the...
Marketing Jun 19, 2016 Rapaport News
tiffany small
Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign
Tiffany & Co. unveiled a collaboration with the former modeland creative director of American Vogue magazine, Grace Coddington. The company, which announced its move through a cartoonanimation on its social media pages, appointedCoddington as its...
Retail May 03, 2016 Rapaport News
DPA's Marketing Campaign to Debut at JCK Las Vegas in June
The Diamond Producers Association (DPA) will introduce itsmarketing campaign at the JCK Las Vegas jewelry show in June, it said this week.“The DPA willbe presenting its campaign to the trade for the first time...
Marketing Apr 06, 2016 Rapaport News
igi logo
IGI North America Airs TV Ads to Boost Consumer Confidence
International GemologicalInstitute (IGI) North America launched a national advertising campaign on U.S.cable television to increase consumer awareness about and confidence in thediamond and fine-jewelry industry.The advertisements started airingon Fox News, MSNBC, CNBC, CNN, HLN...
Marketing Mar 15, 2016 Rapaport News
sally morrison
DPA Marketing Chief Morrison to Leave in May
Sally Morrison, managing director of marketing for theDiamond Producers Association (DPA), will leave the organization in May to“pursue another professional opportunity.”Michael Pace, the former head of global marketing at theWorld Gold Council, will become...
Marketing Mar 10, 2016 Rapaport News
American Gem Society to Run Adverts Targeting Younger Customers
The American Gem Society (AGS) announced plans to launch a campaignin the U.S. to raise customer awareness about its brand and members and attractyounger customers.“Buy It with Confidence”advertisements will target men and “Love What...
Marketing Jan 13, 2016 Rapaport News
Tiffany Logo
Tiffany Tops Survey of 66 U.S. Digital Brands
Tiffany & Co. topped a ranking of jewelry andwatch brands’ digital performance carried out by business intelligence companyL2.The retailer was one of onlytwo brands to receive a “genius” ranking in the 2015 Digital IQ Index: Watches& Jewelry, which...
Retail Dec 27, 2015 Rapaport News
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