RapNet


Rapaport News

 

Marketing

 
Rapaport Broadcast
Lussier Explains How Retailers Can Raise the Quality of Marketing
July 01 2015 7:30

Advanced search
Latest Articles
Videos
Features
News
Mining
Rough Markets
Polished Markets
Manufacturing
Retail

Diamond News Broadcast

Take Steps Now to Improve Retail and Brand Outreach for 4Q11
Sep 14, 2011 2:30 PM   By Rapaport News
Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT...








Download MP3 audio.
In the Rapaport weekly news broadcast for September 7, we addressed how online retailers should prepare for the all-important Christmas shopping season, and this week the news team brings retailers and diamond brands important tips on how to reach out, real-time, to shoppers in an effort to improve face-to-face store sales.  Pam Danziger, the president of Unity Marketing and expert on the shopping habits of wealthy consumers, says that Christmas 2011 will be a challenge for  brands and retailers who do not develop partnerships, think creatively in their stores, train employees on salient talking points and build awareness in their local communities to bring in shoppers. Demand for jewelry is strong enough even though spending is flat quarter-to-quarter, she said, and with unlimited choices for shoppers to find jewelry --online, on television etc.-- retailers and diamond marketers must tell their unique story to stand out in the overcrowded marketplace nowadays.  Danziger will be hosting a fee-based webinar on September 15 with a focus on fourth-quarter expectations, ‘’What Trends in the Luxury Market Will Impact My Business This Fourth Quarter Shopping Season?’’ which can be accessed by registering at www.unitymarketingonline.com.
Tags: christmas, danziger, Jewelry, luxury, pam, preparation, Rapaport News, retail, sales, Shopping, stores, strategy
Similar Articles
Similar Videos
Forevermark U.S. Expands Offerings, Retail Network
Jun 25, 2013
Forevemark U.S. is adding numerous options to its offerings in terms of diamond...
forevermark macy's forevermark
Industry Panel Weighs... Macy's Debuts 'What's... Forevermark to Launch Commercial...
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First



Call Us: 1-702-893-9400
Terms and Conditions   RapNet Trading Rules & Code of Conduct    Privacy Policy  
All Content © Copyright 1982-2015 by Martin Rapaport. All rights reserved.  
twitter twitter
About Rapaport
Advertise with us