RAPAPORT... Press Release: Stuller’s diamond brand, Red Box Diamonds®, is now supported by GemEx Systems Inc., the global leader in diamond brilliance, fire and sparkle certification.
GemEx Systems uses its patented BrillianceScope® Analyzer to measure a diamond’s white light or brilliance, color light or fire and scintillation or sparkle. Select Red Box Diamonds are individually measured by the BrillianceScope and go through the GemEx quality control program, ensuring that each diamond measured offers a high-quality Light Performance®.
“By partnering with GemEx, we’re providing our customers with another valuable selling point they can utilize during point-of-purchase conversations,” says Stanley Zale, the vice president of diamonds at Stuller. “This method of selling diamonds appeals to consumers because of its focus on diamond beauty, rather than proportions or cut. A GemEx report increases customer confidence and trust, ultimately driving diamond sales. Red Box Diamonds, along with the GemEx System, marry the romance of the diamond-buying process with a solid foundation for making a confident choice – a win-win for both retailers and their customers.”
In addition to a GemEx Light Performance report, Red Box Diamonds provide numerous value-added benefits designed to build consumer confidence and loyalty. Some of these benefits include grading reports from several accredited laboratories — GIA, AGS or HRD — free loss protection for one year and a trade-up option.
Also featured on the Red Box Diamond website as part of Stuller’s virtual inventory is GemEx Live Report, an interactive online version of the GemEx certificate with select Red Box Diamonds applicable for certification. This report allows retailers and customers to:
1. View the light performance images in motion with their diamond ratings and any additional Red Box Diamond information;
2. Compare diamonds based on brilliance, fire and sparkle; and
3. Send GemEx reports to customers’ cell phones by logging on to m.gemex.com and entering the report and customer cell phone numbers.
GemEx Live Report can be used online or in-store and is free for all retail jewelers using the Red Box Diamond program.
GemEx® Systems is the global leader in diamond brilliance, fire and sparkle certification. Founded in 1998, GemEx introduced the concept of scientifically measuring the light performance of diamonds and consumers have embraced this method of diamond evaluation, as demonstrated by the great success that GemEx customers have had selling diamonds with the GemEx Certificates.
Stuller, Inc. is headquartered in Lafayette, Louisiana and was founded by Matthew Stuller in 1970. The Diamond Trading Company (DTC) sightholder has ten operations located on three continents and provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools and supplies.
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