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Lussier Explains How Retailers Can Raise the Quality of Marketing
July 01 2015 7:30

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DEBeers
De Beers Sets New Ad Program to Stoke Holiday Demand
De Beers will make what it described as “a major investment” in marketing to increase consumer demand in the U.S. and China during the year-end holiday season, according to a company announcement today.The company didn’t specify the amount it would...
Retail Aug 25, 2015 Rapaport News
Malabar
UAE Jeweler Malabar Sets Free Repair Offer
Malabar Gold & Diamonds, a retailer based in the United Arab Emirates, launched a month-long campaign last week offering free repair and restoration for all jewelry bought from its and other stores.The special...
Retail Aug 17, 2015 Rapaport News
Heartsonfire
Campaign Seeks to Set Millennials' "Hearts On Fire"
Hearts On Fire, a high-end diamond brand, began on Tuesday a multi-phase global marketing campaign to target millennials who are entering the nuptial age. Starting in September, the Ignite Something campaign will feature in fashion and bridal...
Marketing Aug 12, 2015 Rapaport News
roof
Press Release: Henri Daussi, JCK, Gen-Next Host Networking Event on July 26
Press Release: Henri Daussi, JCK and Gen-Next Jewelers invites the trade to join a special networking event after the JCK Luxury Prive and JA New York trade shows on Sunday, July 26 at The Refinery Rooftop...
Marketing Jul 23, 2015 Henri Daussi
facebook phone
Retailers Cite Facebook as a Top Customer Acquisition Marketing Tool
Social media, particularly Facebook, has grown more important to U.S. retailers for engaging with and attracting new customers, according to the "State of Retailing Online 2015," conducted by Shop.org, Forrester Research Inc. and Bizrate...
Research Jul 21, 2015 Jeff Miller
jewelry show
JA Schedules Marketing and Business Seminars in New York on July 26, 27
Jewelers of America (JA) will present professional seminars on July 26 and 27 during the JA New York summer show at Javits Center that are designed to help retailers focus their strategic marketing plans on millennials, learn about...
Research Jul 21, 2015 Jeff Miller
DEF
D.E.F. Issues Latest Version of 'The Good Report'
The Diamond Empowerment Fund (D.E.F.) published the summer 2015 issue of The GOOD Report, the organization’s online newsletter that highlights positive work being conducted across the diamond and jewelry industries. The...
Marketing Jul 15, 2015 Jeff Miller
jewelry industry summit
ABN Amro Sponsors The Jewelry Industry Summit
ABN Amro Bank signed on to sponsor the upcoming Jewelry Industry Summit, which is scheduled for March 10 to 13, 2016 in New York City. The event's first corporate sponsor was the JA New York Show. The...
Fair Trade Jul 14, 2015 Jeff Miller
jewelry show
JA New York Organizes Wearable Technology Component of the Summer Show
Five companies that specialize in wearable technology will comprise the "Smart Jewels" component of the JA New York summer show to be held July 26 to 28 at the Javits Center in Manhattan. Beacon & Lively, iFit, Looksee Labs, Oura...
Technology Jul 13, 2015 Jeff Miller
AGS
AGS Selects Luxury Brand Group for Public Relations Services
American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. The Luxury Brand Group will work with AGS to build brand...
Marketing Jul 10, 2015 Jeff Miller
rio tinto
Rio Tinto's 'Diamonds With a Story' Portal Opens
Rio Tinto launched an online portal for its "Diamonds with a Story" initiative, featuring information that is meant to help manufacturers, designers and retailers stay on top of marketplace trends. The portal, www.diamondswithastory.com, provides information and...
Marketing Jul 10, 2015 Jeff Miller
lussier
Lussier Explains How Retailers Can Raise the Quality of Marketing
In this video, Stephen Lussier, the CEO of Forevermark and the executive vice president of marketing for De Beers, advised retailers to tell the story about diamonds in order to captivate consumers and draw them into a store....
Marketing Jul 01, 2015 Rapaport News
jewel cloud
United Gemco Joins JewelCloud by GemFind
Wholesaler United Gemco, a firm representing 300 craftsmen working with handcrafted jewelry, joined JewelCloud®, a social product network from GemFind. JewelCloud features more than 100,000 products from hundreds of vendors and is part of a lineup...
Marketing Jun 29, 2015 Jeff Miller
kahn
Kahn Joins Scott Kay as Director of Brand Management
Scott Kay appointed Kelly Lyn Kahn as its director of brand management. Previously, Kahn held the position of global brand manager at Safilo USA, where she developed product, brand and marketing strategies for a variety...
Marketing Jun 24, 2015 Jeff Miller
dharmanandan
Press Release: Dharmanandan Diamonds Introduces New Client Services
Press Release: In the ongoing effort to meet an ever-changing marketplace, Dharmanandan Diamonds offers the best-in-class manufacturing system -- backed by its in house research and development center -- a strength that facilitates flexibility to change and adapt to developments...
Marketing Jun 23, 2015 Dharmanandan Diamonds
panama
Panama Diamond Exchange Honors Ehud Laniado
The Panama Diamond Exchange awarded Honorary Lifetime Membership to Ehud Laniado, recognizing his contribution of knowledge and expertise to the diamond industry. In his acceptance speech, Laniado congratulated the opening of the exchange and its...
Marketing Jun 22, 2015 Jeff Miller
jewel cloud
Press Release: Le Vian Joins GemFind’s Social Product Network JewelCloud
Press Release: Authorized retailers can now easily access Le Vian’s product feed and digital assets in GemFind’s responsive JewelCloud® tool. GemFind, the leading technology provider to the jewelry industry, welcomes fine jewelry designer...
Technology Jun 19, 2015 GemFind
panama
Istanbul Chamber of Jewelry, World Jewelry Hub Sign Cooperative Agreement
The Istanbul Chamber of Jewelry (IKO) and the World Jewelry Hub in Panama signed a memorandum of understanding, agreeing to cooperative growth and development of the jewelry markets in both Turkey and Latin America. The agreement was...
Marketing Jun 18, 2015 Jeff Miller
book
Vanessa Nicole Publishes 'The Perfect Custom Engagement Ring' Guide
Jewelry designer Vanessa Nicole published "The Perfect Custom Engagement Ring: How to Design a Custom Engagement Ring She'll Be Excited to Wear for the Rest of Her Life," a 200-page book that is available in hardcover and as a Kindle...
Marketing Jun 17, 2015 Jeff Miller
le vian
Le Vian by Jared Opens on Long Island
Jared The Galleria Of Jewelry in Garden City, New York opened a Le Vian by Jared® store at the Roosevelt Field Mall. The new store offers Le Vian's jewelry and timepieces, handbags and scarves with in-store boutiques...
Marketing Jun 17, 2015 Jeff Miller
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