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ja trade show
JA Targets TV to Boost Wedding Jewelry Sales
Jewelers of America (JA) said it willpromote silver and platinum wedding jewelry in more than 30 television shows inthe morning across the U.S. on Tuesday.The ‘JuneWedding Tour’ will showcase the work of 19 jewelrydesigners and aims to stimulate...
Marketing Jun 19, 2016 Rapaport News
Antwerp DNA campaign
Antwerp Says Diamonds Are ‘in our DnA’
Antwerp’s diamond industry is aiming to invigorate theBelgian city’s reputation as a global capital for the sector through a newcampaign.Entitled ‘Diamonds and Antwerp, it’s in our DnA,’ theinitiative celebrates more than 550 years during which the...
Marketing Jun 19, 2016 Rapaport News
tiffany small
Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign
Tiffany & Co. unveiled a collaboration with the former modeland creative director of American Vogue magazine, Grace Coddington. The company, which announced its move through a cartoonanimation on its social media pages, appointedCoddington as its...
Retail May 03, 2016 Rapaport News
DPA
DPA's Marketing Campaign to Debut at JCK Las Vegas in June
The Diamond Producers Association (DPA) will introduce itsmarketing campaign at the JCK Las Vegas jewelry show in June, it said this week.“The DPA willbe presenting its campaign to the trade for the first time...
Marketing Apr 06, 2016 Rapaport News
igi logo
IGI North America Airs TV Ads to Boost Consumer Confidence
International GemologicalInstitute (IGI) North America launched a national advertising campaign on U.S.cable television to increase consumer awareness about and confidence in thediamond and fine-jewelry industry.The advertisements started airingon Fox News, MSNBC, CNBC, CNN, HLN...
Marketing Mar 15, 2016 Rapaport News
sally morrison
DPA Marketing Chief Morrison to Leave in May
Sally Morrison, managing director of marketing for theDiamond Producers Association (DPA), will leave the organization in May to“pursue another professional opportunity.”Michael Pace, the former head of global marketing at theWorld Gold Council, will become...
Marketing Mar 10, 2016 Rapaport News
AGS
American Gem Society to Run Adverts Targeting Younger Customers
The American Gem Society (AGS) announced plans to launch a campaignin the U.S. to raise customer awareness about its brand and members and attractyounger customers.“Buy It with Confidence”advertisements will target men and “Love What...
Marketing Jan 13, 2016 Rapaport News
Tiffany Logo
Tiffany Tops Survey of 66 U.S. Digital Brands
Tiffany & Co. topped a ranking of jewelry andwatch brands’ digital performance carried out by business intelligence companyL2.The retailer was one of onlytwo brands to receive a “genius” ranking in the 2015 Digital IQ Index: Watches& Jewelry, which...
Retail Dec 27, 2015 Rapaport News
Jewelers of American JA website
Jewelers of America Launches New Website to Bolster Consumer Confidence
U.S. tradeassociation Jewelers of America (JA) has introduced a “consumer-facing” websitewith expanded educational tools to improve confidence among potential buyers.New features are designed to showcase the trade body’s retailand supplier members to potential customers browsing...
Marketing Dec 15, 2015 Rapaport News
Kay matching memory game
Kay Boosts Holiday Campaign with Online Memory Game
Kay Jewelers has introduced an online memory game with ajewelry prize every day as the U.S. retailer steps up its holiday-season marketingcampaign. Visitors to Kay’s social media channels willbe encouraged to take part in an interactive holiday-themed...
Retail Dec 13, 2015 Rapaport News
WhatsApp
WhatsApp Becomes Store Front in Selling Engagement Rings, Forbes Says
London-based jeweler Rare Pink, a start-up that sellsbespoke engagement rings, has been told by a tenth of its clients tocommunicate exclusively through mobile app WhatsApp, according to Forbes.Everything from designing and choosing jewelry tonegotiating a price...
Retail Dec 03, 2015 Rapaport News
Cartier holiday commercial
Update: Cartier, Forevermark, Tiffany Holiday Videos Lure Millions of Viewers
Holiday-season commercials by Cartier, Forevermark US andTiffany & Co. have received widespread attention on the internet, pickingup millions of YouTube views in recent weeks.The 90-second clip from Cartier features the Marilyn Monroe classic Diamonds Are...
Retail Dec 02, 2015 Rapaport News
Richemont
Richemont Hires Director of Entertainment to Handle Celebrity Procurement, Product Placement
Richemont has created a director-level position to advise onthe company’s marketing efforts such as celebrity procurement and productplacement in film, television and red-carpet events.The luxury group hired Mike Tschida to work on a portfolioof ‘maisons,’ or boutiques, including...
Marketing Dec 01, 2015 Rapaport News
DPA
DPA Hires Creative Agency to Make Diamonds Appeal to Millennials
The Diamond Producers Association (DPA) has hired a New Yorkcreative agency to work with it on kick-starting the appeal of diamonds toyoung people.The DPA, a consortium of miners including ALROSA, De Beersand Rio Tinto, has appointed Mother New...
Marketing Nov 22, 2015 Rapaport News
Heartsonfire
Hearts On Fire Promotes CMO to President
Diamond brand Hearts On Fire (HOF) announced that two current executive team members will move immediately into new, expanded roles. Caryl Capeci, is now president, from chief marketing officer. Tom Carlo has...
Retail Oct 20, 2015 Rapaport News
Mountain Province Diamonds
Mountain Province Hires Marketing VP from Rio Tinto
Mountain Province Diamonds has hired Reid Mackie as vice president for diamond marketing, the Toronto-based miner said in a statement October 15.Mackie had been Rio Tinto’s manager for sales and marketing for Argyle...
Mining Oct 19, 2015 Rapaport News
DEBeers
De Beers Sets New Ad Program to Stoke Holiday Demand
De Beers will make what it described as “a major investment” in marketing to increase consumer demand in the U.S. and China during the year-end holiday season, according to a company announcement today.The company didn’t specify the amount it would...
Retail Aug 25, 2015 Rapaport News
Malabar
UAE Jeweler Malabar Sets Free Repair Offer
Malabar Gold & Diamonds, a retailer based in the United Arab Emirates, launched a month-long campaign last week offering free repair and restoration for all jewelry bought from its and other stores.The special...
Retail Aug 17, 2015 Rapaport News
Heartsonfire
Campaign Seeks to Set Millennials' "Hearts On Fire"
Hearts On Fire, a high-end diamond brand, began on Tuesday a multi-phase global marketing campaign to target millennials who are entering the nuptial age. Starting in September, the Ignite Something campaign will feature in fashion and bridal...
Marketing Aug 12, 2015 Rapaport News
roof
Press Release: Henri Daussi, JCK, Gen-Next Host Networking Event on July 26
Press Release: Henri Daussi, JCK and Gen-Next Jewelers invites the trade to join a special networking event after the JCK Luxury Prive and JA New York trade shows on Sunday, July 26 at The Refinery Rooftop...
Marketing Jul 23, 2015 Henri Daussi
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